Primoz Cigler on WordPress, Business, and Code

FastSpring for EDD – Beta 2 of the Plugin Completely Rewritten, Finalizing Pricing, New Brand ProteusPay

I haven’t posted any updates about the FastSpring plugin for the WordPress (EDD) in the last 2 weeks. The reason is that we’ve been traveling to WordCamp Bucharest and our team has been busy launching a new theme. However, while Gregor has been rewriting the core functionality of the plugin to use the Virtual Products feature (previously syncing EDD products to FS), I’ve been in touch with the beta testers and the FastSpring team to ensure we’re launching a great FastSpring integration for WordPress.

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Our ultimate guide to image optimization got 2,118 views in 10 days. Here’s what I’ve done (and still doing)

Google Analytics graph of traffic

At ProteusThemes we’ve lately started to focus more on the content marketing. I am by no means the expert of the field or have years of experience, but in the last couple of months of reading and listening to lots of marketing podcasts (namely Marketing Made Easy by Amy Porterfield and Online Marketing School by Neil Patel & Eric Siu) I’ve learned that:

  1. Invest less time in creating content and more time in promoting content.
  2. Focus on high-quality content, the content that lasts. Produce less in quantity for the better quality. Find existing content on the topic and upgrade it instead of always starting from scratch.
  3. Promote your content heavily, especially in the first weeks, because nobody else will do it for you (unless you’re lucky, so don’t rely on it).
  4. Repurpose your content.

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