On July 12, we’ve made a major tweak of our pricing strategy on ProteusThemes. This is a retrospective for the past 4 months to see what this change meant for ProteusThemes and how we’re doing today.
This (apparently) useful piece of advice has been initially posted in a closed Slovenian Growth Hacking FB group. However, I’ve received very positive feedback and they have encouraged me to spread the knowledge. Who am I to object?
I haven’t posted any updates about the FastSpring plugin for the WordPress (EDD) in the last 2 weeks. The reason is that we’ve been traveling to WordCamp Bucharest and our team has been busy launching a new theme. However, while Gregor has been rewriting the core functionality of the plugin to use the Virtual Products feature (previously syncing EDD products to FS), I’ve been in touch with the beta testers and the FastSpring team to ensure we’re launching a great FastSpring integration for WordPress.
This is a weekly update on our progress to the final release of the EDD add-on plugin for the FastSpring. Find the first post here. Get notified about the future updates by signing up for the newsletter.
Hi there! The last week has been extremely busy so I have no shortage of things to update you about.
A month ago, Kobe sent me a bunch of very interesting questions I was more than happy to answer to. Now, a month later, the interview has been published. It’s a story how I’ve shifted the focus from developer to a marketer and more business guy. Here it is, by yours truly:
Inspired by Ionut’s interview, I’ve reached out to Courtland a couple of weeks ago for an interview about ProteusThemes. Fast forward some weeks and some long night of writing, the interview has hit the front page of the Indie Hacker’s website yesterday.
At ProteusThemes we’ve lately started to focus more on the content marketing. I am by no means the expert of the field or have years of experience, but in the last couple of months of reading and listening to lots of marketing podcasts (namely Marketing Made Easy by Amy Porterfield and Online Marketing School by Neil Patel & Eric Siu) I’ve learned that:
- Invest less time in creating content and more time in promoting content.
- Focus on high-quality content, the content that lasts. Produce less in quantity for the better quality. Find existing content on the topic and upgrade it instead of always starting from scratch.
- Promote your content heavily, especially in the first weeks, because nobody else will do it for you (unless you’re lucky, so don’t rely on it).
- Repurpose your content.
Let’s be spontaneous. At the moment of writing the time is 4.30 pm and I don’t have plans for this evening. All I know is that I want to hang out with other WP makers (plugins/theme developers) and business owners and grab a 🍻 together. Or a 🍷, we’re in Paris after all.