A month ago, Kobe sent me a bunch of very interesting questions I was more than happy to answer to. Now, a month later, the interview has been published. It’s a story how I’ve shifted the focus from developer to a marketer and more business guy. Here it is, by yours truly:
At ProteusThemes we’ve lately started to focus more on the content marketing. I am by no means the expert of the field or have years of experience, but in the last couple of months of reading and listening to lots of marketing podcasts (namely Marketing Made Easy by Amy Porterfield and Online Marketing School by Neil Patel & Eric Siu) I’ve learned that:
- Invest less time in creating content and more time in promoting content.
- Focus on high-quality content, the content that lasts. Produce less in quantity for the better quality. Find existing content on the topic and upgrade it instead of always starting from scratch.
- Promote your content heavily, especially in the first weeks, because nobody else will do it for you (unless you’re lucky, so don’t rely on it).
- Repurpose your content.
Two days ago, I sent a newsletter campaign to about 5,000 newsletter subscribers. I usually use the ‘Replicate’ MailChimp feature. The problem is that the feature leaves the original links in the content of your campaign as well. My first advice would be that you always send yourself a test email and click through all the links. But because you are reading this, most probably it’s too late.
After sending the newsletter I’ve realized that the CTA link is pointing to the wrong URL (to the blogpost instead of the pricing page).
This is me realizing what I did: